The UK's leading alcohol free wine brand Eisberg will expand their involvement with Britain's biggest professional cycle races in 2017 to include The Tour Series and The Women's Tour, the UK's only UCI Women's WorldTour stage race, and the Sprints Jersey in The Tour of Britain.
Dare2b will build on the success of their thee-year partnership with The Tour of Britain to provide the leader's jerseys and official apparel to The Tour of Britain, The Women's Tour and The Tour Series from 2017 onwards.
The winners of Scottish Cycling's Youth Tour of Scotland will receive VIP treatment at the Tour of Britain this September. The Youth Tour of Scotland is one of Scottish Cycling's flagship events and the biggest youth stage race in the UK, so the opportunity to witness an elite stage race up close is a fitting prize for the aspiring riders.
SKODA UK will own the Mountains Classification in Britain's biggest men and women's professional cycle races from 2017, with news that the car manufacturer, whose heritage was founded in cycling, have extended their partnership with The Tour of Britain.
A British Cycling membership is packed full of great benefits for you and your cycling. Just like many firsts, you'll always remember the first time you complete a 100-km bike ride and British Cycling is with you every pedal stroke of the way. With over 4,000 events listed on the event calendar, there are plenty of challenges to get your teeth into so make 2017 your year.
Cylance® Inc., the company revolutionising cybersecurity with the practical application of artificial intelli-gence to prevent the most advanced cyber threats, are the latest global brand to sponsor The Tour of Britain and The Women's Tour, the UK's leading professional cycling events for men and women.