Cumbria gained its best-ever economic boost of more than £5m from holding Stage Two of the Tour of Britain cycle race in September. The economic benefit to Cumbria was much greater this year than in any of the previous six occasions the county has hosted the country's premier road cycling event, making it a truly magnificent seventh!
The Tour of Britain, the UK's biggest professional cycle race, was recognised at the glittering annual awards dinner of the National Outdoor Events Association (NOEA) on Thursday evening as the Sporting Event of the Year.
With exactly one month to go until Christmas Day make sure you don't miss out on the chance to get a lasting memento of this year's amazing edition of the Tour of Britain, with our official poster collection the ideal gift for any avid cycling fan.
With work well underway already to plan the 2017 edition of the UK's largest professional bike race make sure you're signed up to receive our newsletter to be first to hear all the exciting announcements.