Cylance® Inc., the company revolutionising cybersecurity with the practical application of artificial intelli-gence to prevent the most advanced cyber threats, are the latest global brand to sponsor The Tour of Britain and The Women’s Tour, the UK’s leading professional cycling events for men and women.

Based in California and creators of the world’s first antivirus software built on artificial intelligence and machine learning, Cylance  is title sponsor of Inspire Sports LLC-owned men’s and women’s UCI profes-sional cycling teams known as Cylance Pro Cycling. The women’s team includes British Olympic Gold medallist Dani King and Women’s Tour stage winner Rossella Ratto.

In addition to branding and digital rights across both events, Cylance Inc. executives and guests will  enjoy VIP hospitality at all stages of the 2017 events. The Tour of Britain and The Women’s Tour also provide a platform for Cylance to engage directly with the millions of spectators at these free-to-attend events.

“Cylance is proud to sponsor The Tour of Britain and The Women’s Tour,” said Stuart McClure, President and CEO of Cylance. “Helping world-class athletes like our Cylance Pro Cycling teams compete in leading events around the globe is important to us and we look forward to seeing who will take the podium for each event this year.”

Commenting on the partnership, Alastair Grant, Commercial Director for race organisers SweetSpot Group said; “We are delighted to welcome Cylance as an innovative, digitally focused brand, to be sponsors of both The Tour of Britain and The Women’s Tour.  That an international brand such as Cylance has chosen The Tour of Britain and The Women’s Tour shows the importance of both races and their global reach for our partners.”

The Women’s Tour is the UK’s biggest professional women’s cycle race and a part of the UCI Women’s World Tour, taking place between Wednesday 7 and Sunday 11 June 2017.

The Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their doorstep, taking place between Sunday 3 and Sunday 10 September 2017.