Cheltenham Festival of Cycling is proud to announce their partnership with headline sponsor Bloor Homes, for the 2017 festival in September. The Bloor Homes Cheltenham Festival of Cycling, featuring the OVO Energy Tour of Britain, is set to make a difference to the long-term transport sustainability of the town, as well as assuring the success of the event on 9 September. Bloor Homes, who pride themselves on building new homes in the region with the added touch of ‘The Bloor Difference’, has committed to supporting the festival, which will feature a series of town-wide initiatives to enjoy, educate and get involved with.

Festival of CyclingOn 9 September, the town will come alive with the Bloor Homes Cheltenham Festival of Cycling, at the same time playing host to more than 120 elite cyclists as they cross the finish line of the Stage 7 OVO Energy Tour of Britain. As well as signing Bloor Homes as the headline sponsor, the sponsorship team has also secured a number of additional festival sponsors in the last ten days including The Regent Arcade, The University of Gloucestershire, Breeze Radio, Hunter Page Planning, Martin & Co. Jewellers, Hotel Du Vin and Eurolink Connect. They all join sponsor Cotswold Transport Planning, who was the first to partner the event.

Mark Powell, regional sales director at Bloor Homes Western, said: “We are delighted to be sponsoring the Cheltenham Festival of Cycling this year. This is a fantastic event which celebrates cycling and I’m sure it will bring the whole town together to watch these elite athletes. Bloor Homes is committed to supporting the communities in which we build and we look forward to what is sure to be a hugely successful event.”

Councillor Rowena Hay, cabinet member for finance, said: “I’m delighted by Bloor Homes’ enthusiasm and support for the Cheltenham Festival of Cycling featuring OVO Tour of Britain. The support of our sponsors is essential to making this event a real success. We expect the event to attract thousands of spectators to the final of Stage Seven.

“The council has been working with the Tour’s organisers and local businesses to make sure that we deliver a great event for residents and visitors. Visitors to Cheltenham will be welcomed with a spectacular display of world-class athletes zipping through our Regency town which makes it clear that Cheltenham is a cycle friendly town.”

More information on the sponsors and the festival, including what is happening on the day can be found on the website

Further information about the entire Stage Seven route including an interactive map and a downloadable ETA document can be found here.