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Land Art Competition

We have launched a competition to look for the best and most eye-catching land art alongside the route of this year’s OVO Energy Tour of Britain.

We have launched a competition to look for the best and most eye-catching land art alongside the route of this year’s OVO Energy Tour of Britain.

The tradition of creating land art masterpieces along the route has long been the practice at the OVO Energy Tour of Britain, as well as other cycle races around the world, but this will be the first time that The Tour has held a competition to find the best piece of land art.

Community groups, schools, businesses and land owners across Britain will be encouraged to take part in the competition during the OVO Energy Tour of Britain, which takes place from Sunday 2 to Sunday 9 September, and visits South Wales, the West Country, Warwickshire, Cumbria and Nottinghamshire before the final stage in Central London.

The land art competition was launched at Trent Bridge Cricket Ground (the home of Nottinghamshire CCC and host county of 2018’s penultimate stage between West Bridgford and Mansfield) in a nod to local farmer Des Allen, whose sheep-based land art went viral on social media during the 2017 race.

A panel comprising Mick Bennett, cycling experts and staff from race organisers SweetSpot will decide the top three pieces of art at the end of this year’s event.

The winner will receive a trophy and commemorative Tour of Britain prizes, presented in person by Mick Bennett, while the runner-up and third-place finisher will also take home trophies for their efforts.

HOW TO GET INVOLVED

The best thing about our land art competition is that it is open to anybody – and your creation doesn’t even have to be cycling related! Why not create something with a nod to local history and heritage – perhaps even using materials sourced from nearby? Quirky and amusing entries are also welcome; but just remember they need to be suitable for a live, daytime TV audience.

To get involved, simply follow these steps:

  1. Check out the route of each stage of the 2018 OVO Energy Tour of Britain*. If the race is passing by your hometown, get your creative juices flowing!
  2. Think about your installation: what is the aim of your land art? Is it showing off your community? Remember land art installations are a great way of bringing the community together!
  3. Plan your installation: do you have permission to use the land you intend to display your land art on? Is the message conveyed suitable for a public audience?
  4. Send as much information on your land art project through to us by clicking here. We need to know its exact location (otherwise it definitely won’t be shown during our live TV coverage), but tell us about the idea behind it, the people involved, what’s it built from, how long it took to create etc.

We will endeavour to show as many land art installations during our live television coverage, however, because of the nature of a live sporting event, we cannot guarantee that every submission will be broadcast.

HINTS AND TIPS

Our handy video above features just a few examples of previous land art creations that have featured during OVO Energy Tour of Britain coverage. Unsurprisingly, bikes are a popular choice – so feel free to think outside the box!

Moving exhibits are incredibly eye-catching – if you’ve got the resources, why not involve your friends and family in your land art?

Land art shouldn’t be commercial (eg promoting a specific business or product); however focusing on a certain aspect of your home town/city/county’s heritage will make your creation unique.

ENTRY INFORMATION

Full information on your land art installation needs to be submitted here by 17:00 on Friday 24 August 2018.

Owing to the logistical planning required in filming land art submissions via helicopter, entries made after this date are unlikely to be broadcast.

*Full stage routes will be finalised and GPX maps available on this website from w/c 16 July.

This piece of sheep-based land art, created by Nottinghamshire farmer Des Allen, went viral on social media during the 2017 race.

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Start
Pembrey Country Park

End
The City of Newport
Distance
174.8km
Start
Cranbrook

End
Barnstaple
Distance
174.9km
Start
Bristol

End
Bristol
Distance
128km
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Nuneaton

End
R. Leamington Spa
Distance
183.5km
Start
Cockermouth

End
Whinlatter
Distance
14km
Start
Barrow-in-Furness

End
Whinlatter Pass
Distance
168.3km
Start
West Bridgford

End
Mansfield
Distance
215.6km
Start
London

End
London
Distance
77km