The Tour of Britain wins Sporting Event of the Year Award
25 November 2016 11:44am
Winners from the National Outdoor Events Association Awards, headed by Glastonbury's Michael Eavis, in the historic setting of the Roman Baths
The Tour of Britain, the UK's biggest professional cycle race, was recognised at the glittering annual awards dinner of the National Outdoor Events Association (NOEA) on Thursday evening as the Sporting Event of the Year.
An iconic sporting event in the UK and a big part of the UK summer season.
Taking place in the historic setting of the Roman Baths and Pump Room at the heart of the city of Bath, The Tour of Britain was presented with its award by NOEA President Richard Limb.
Presenting the award, NOEA judges praised The Tour of Britain as an "iconic sporting event in the UK and a big part of the UK summer season."
The 2016 Tour of Britain finished in central London on Sunday 11 September, won by Team Dimension Data's Steve Cummings, who became only the second British rider to win his home Tour since the race was relaunched in 2004.
Across the eight stages in England, Scotland and Wales over 1.6-million spectators, including in excess of 100,000 school children, lined the roadside to cheer on the world's top teams and riders, with many millions more watching at home via ITV4's daily live coverage and highlights, or around the world in over 120 countries that screened The Tour of Britain on television.
The 2016 Tour of Britain generated a net total expenditure impact of more than £30-million for the UK economy, with official partners and sponsors benefiting from a media value of £16-million across the eight days.
Among the locations visited by the 2016 Tour of Britain were Cumbria, Cheshire East and Devon and the cities of Glasgow, Bristol and Bath.
In addition to the Sporting Event category win, The Tour of Britain was also a Runner-Up in the PR Campaign of the Year category at the NOEA Awards. The 2016 race has also been shortlisted for Sporting Event of the Year at the upcoming Scottish Sports Award and was a Runner-Up at the Global Sport Tourism Awards earlier this month.
The 2017 Tour of Britain will take place from Sunday 3 to Sunday 10 September with details of the venues and route being announced in the early months of next year.
The Tour of Britain is British Cycling's premier road cycling event, giving cycling fans the opportunity to see the world's best teams and riders competing on their door step.
You can relive the action from this year's Tour of Britain in the below playlist on our YouTube channel, featuring highlights, interviews and behind the scenes features.
Relive the action from the 2016 Tour of Britain, with the closing montage from the ITV4 Highlights show bringing you the memorable moments from an action packed eight days of racing with the world's best riders on British roads.
It's the fans who make the Tour of Britain the event that it is, with packed crowds lining the routes every day, from Glasgow in Scotland, to the final stage in London and even the wind and rain of the summit finish on Haytor, Dartmoor. If you've been to any Tour of Britain stage start or finish in recent years, then two fans in particular will be familiar thanks to their noticeable cowboy hats.
Jack Bauer speaks to ITV4 presenting duo Matt Barbet and Yanto Barker following his stage win in Bath on Stage Five of the 2016 Tour of Britain. Victory for the New Zealander was emotional coming just over a year since a career threatening crash during the Tour de France that left Bauer with a broken leg, the win in Bath was his first since the injury and the Cannondale Drapac rider speaks candidly about his comeback.