Cylance sponsors The Tour of Britain and The Women's Tour
26 January 2017 09:00am
Cylance® Inc., the company revolutionising cybersecurity with the practical application of artificial intelli-gence to prevent the most advanced cyber threats, are the latest global brand to sponsor The Tour of Britain and The Women's Tour, the UK's leading professional cycling events for men and women.
We are delighted to welcome Cylance as an innovative, digitally focused brand, to be sponsors of both The Tour of Britain and The Women's Tour.
Based in California and creators of the world's first antivirus software built on artificial intelligence and machine learning, Cylance is title sponsor of Inspire Sports LLC-owned men's and women's UCI profes-sional cycling teams known as Cylance Pro Cycling. The women's team includes British Olympic Gold medallist Dani King and Women's Tour stage winner Rossella Ratto.
In addition to branding and digital rights across both events, Cylance Inc. executives and guests will enjoy VIP hospitality at all stages of the 2017 events. The Tour of Britain and The Women's Tour also provide a platform for Cylance to engage directly with the millions of spectators at these free-to-attend events.
"Cylance is proud to sponsor The Tour of Britain and The Women's Tour," said Stuart McClure, President and CEO of Cylance. "Helping world-class athletes like our Cylance Pro Cycling teams compete in leading events around the globe is important to us and we look forward to seeing who will take the podium for each event this year."
Commenting on the partnership, Alastair Grant, Commercial Director for race organisers SweetSpot Group said; "We are delighted to welcome Cylance as an innovative, digitally focused brand, to be sponsors of both The Tour of Britain and The Women's Tour. That an international brand such as Cylance has chosen The Tour of Britain and The Women's Tour shows the importance of both races and their global reach for our partners."
The Women's Tour is the UK's biggest professional women's cycle race and a part of the UCI Women's World Tour, taking place between Wednesday 7 and Sunday 11 June 2017.
The Tour of Britain is British Cycling's premier road cycling event, giving cycling fans the opportunity to see the world's best teams and riders competing on their doorstep, taking place between Sunday 3 and Sunday 10 September 2017.
Relive the action from the 2016 Tour of Britain, with the closing montage from the ITV4 Highlights show bringing you the memorable moments from an action packed eight days of racing with the world's best riders on British roads.
It's the fans who make the Tour of Britain the event that it is, with packed crowds lining the routes every day, from Glasgow in Scotland, to the final stage in London and even the wind and rain of the summit finish on Haytor, Dartmoor. If you've been to any Tour of Britain stage start or finish in recent years, then two fans in particular will be familiar thanks to their noticeable cowboy hats.
Jack Bauer speaks to ITV4 presenting duo Matt Barbet and Yanto Barker following his stage win in Bath on Stage Five of the 2016 Tour of Britain. Victory for the New Zealander was emotional coming just over a year since a career threatening crash during the Tour de France that left Bauer with a broken leg, the win in Bath was his first since the injury and the Cannondale Drapac rider speaks candidly about his comeback.