Dare2b appointed Official Apparel Partner to The Tour of Britain, Women's Tour and Tour Series
13 April 2017 08:59am
Dare2b will build on the success of their thee-year partnership with The Tour of Britain to provide the leader's jerseys and official apparel to The Tour of Britain, The Women's Tour and The Tour Series from 2017 onwards.
We are excited to build on the success of our three year partnership with The Tour of Britain.
Helen Monks, Dare2b
It will mark the first time that the three leading, televised events have shared the same apparel partner, with Dare2b and event organiser SweetSpot extending the partnership to take in The Women's Tour, widely acknowledged as one of the world's leading women's races, and The Tour Series.
From the 2017 Tour Series, which commences on Tuesday 9 May, the leader's jerseys in The Tour Series, The Women's Tour and The Tour of Britain will all be presented by Dare2b. The announcement also means that fans attending any one of Britain's biggest professional cycling events will have a great choice of official merchandise covering all three races.
"We are excited to build on the success of our three year partnership with The Tour of Britain as we're announced Official Merchandise Supplier to all three major events," said Helen Monks, Head of Marketing from Dare2b.
"The selection of merchandise designs will be bigger and better than they have ever been and we look forward to retailing these across online and at each event over the coming months."
Commenting on the new partnership, Mick Bennett, Race Director of The Tour of Britain and The Women's Tour said; "We have worked closely with Dare2b on The Tour of Britain since 2014 and have been delighted with the range and quality of products that they have supplied for our national Tour, meeting the high technical standards required for our jerseys. We are looking forward to now working with them across all of our events and together producing some attractive jerseys to showcase our partners."
The Women's Tour is the UK's biggest professional women's cycle race and a part of the UCI Women's World Tour, taking place between Wednesday 7 and Sunday 11 June, and finishing with an iconic finale in the heart of London for the first time ever in 2017.
The Tour of Britain is British Cycling's premier road cycling event, giving cycling fans the opportunity to see the world's best teams and riders competing on their door step, taking place between Sunday 3 and Sunday 10 September 2017. Details of the route for the 2017 Tour of Britain will be announced on Tuesday 25 April.
Relive the action from the 2016 Tour of Britain, with the closing montage from the ITV4 Highlights show bringing you the memorable moments from an action packed eight days of racing with the world's best riders on British roads.
It's the fans who make the Tour of Britain the event that it is, with packed crowds lining the routes every day, from Glasgow in Scotland, to the final stage in London and even the wind and rain of the summit finish on Haytor, Dartmoor. If you've been to any Tour of Britain stage start or finish in recent years, then two fans in particular will be familiar thanks to their noticeable cowboy hats.
Jack Bauer speaks to ITV4 presenting duo Matt Barbet and Yanto Barker following his stage win in Bath on Stage Five of the 2016 Tour of Britain. Victory for the New Zealander was emotional coming just over a year since a career threatening crash during the Tour de France that left Bauer with a broken leg, the win in Bath was his first since the injury and the Cannondale Drapac rider speaks candidly about his comeback.