Ipswich-based Motion Mapping have been named a sponsoring partner for the Suffolk stage of the Tour of Britain cycle race taking place in the county on Thursday 7 September.

This exciting partnership brings together Motion Mapping’s creative expertise and the collective efforts of local councils and stakeholders along the route to maximise the impact of this prestigious sporting event.

The Tour of Britain’s return to Suffolk is met with great enthusiasm, and Motion Mapping have pledged to use their unique skills to contribute to the excitement in the build-up to the race route reveal. Renowned for their creativity and innovation, Motion Mapping have recently gained attention for their projection of a dancing stormtrooper and lightsabers onto the iconic Orwell Bridge in celebration of Star Wars Day on 4 May.

This spectacular display exemplified their remarkable ability to transform ordinary environments into extraordinary and captivating spaces.

Motion Mapping’s partnership with the Suffolk stage of the Tour of Britain serves as a testament to their own commitment to innovation and enhancing public experiences through cutting-edge technology. This inclusion, alongside the thrills and spills of the globally renowned cycling event will captivate the county during the route reveal. With their unique creative vision, they continue to push boundaries and redefine the possibilities of visual storytelling.

Video: Suffolk’s famous Orwell Bridge lights up to celebrate the Tour of Britain’s return to the county in September

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Karen Chapman, Partnership Manager for Suffolk Growth, said: “We are excited to have Motion Mapping on board as a sponsoring partner for the Suffolk stage of the Tour of Britain.The inclusion of Motion Mapping demonstrates the event partners commitment to embracing groundbreaking, environmentally friendly technologies and captivating visual experiences.”

Peter Hodges, PR & marketing director for the Tour of Britain, added: “Thanks to Motion Mapping for their support of the Suffolk stage and their help with bringing their creativity and skills to help us unveil details of the stage in the coming weeks.”

Sharon Head, Motion Mapping spokesperson, said: “As a Suffolk based company we are thrilled to be sponsoring the Tour of Britain, Suffolk stage. We look forward to working with the organisers and promoting the event in the coming weeks, showcasing Suffolk.”