Adyen, the global financial technology platform of choice for leading businesses, is the official combativity award partner of the Tour of Britain.

The company, which processes payments for the likes of Uber and Spotify and UK businesses, Brompton Bicycle and Rapha, will be supporting the Tour’s organisers, SweetSpot, to set up and process payments around the event.

Additionally, it will be presenting the daily Adyen combativity award across all eight days of competition in September.


Colin Neil, Adyen UK MD, said: “We’re very excited to be supporting Tour of Britain by helping to set up and process its payments. With our commitment to inclusivity and sustainability, cycling is an ideal fit for our values.

“We’re also very much looking forward to presenting the combativity award. We work with some of the world’s most exciting and disruptive companies that wouldn’t be here if they hadn’t fought hard to challenge the status quo. Combativity is what drives positive change for everyone.”

Miles Rose, Tour of Britain commercial director, said: “We are delighted to welcome Adyen on board as our newest partner and welcome their partnership of our flagship events.  I am particularly looking forward to developing the payments programme of our events utilising Adyen’s technology and expertise.”

About the Tour of Britain 2022

This year’s Tour of Britain (Sunday 4 – Sunday 11 September) will see over 100 of the world’s best riders race from Aberdeen to the Isle of Wight in what promises to be another memorable edition of this country’s flagship cycling event.