Chain Reaction Cycles, the world’s largest online bike store is inviting cycling fans to get involved and join in with the Tour fever at our expo positioned at each finish area across the 8 stage Aviva Tour of Britain, British Cycling’s premier road cycling event.

Fans are being encouraged to have a go at the Chain Reaction Cycles ‘Wattbike’ challenge and be in with a chance to win our jersey.  This is where participants will be invited to step on to our stationary bike and sprint for 250 meters, the fastest time over the distance wins, it’s that simple.

We will also be showcasing the latest range of Vitus bikes and will have a team of experts on hand for members of the public to ask advice on absolutely anything cycling related.  On display will be the Vitus Vitesse EVO road bike as used by the An Post Chain Reaction Team who are racing again this year. Vitus bikes are sold exclusively through Chain Reaction Cycles and are also the Official Bicycle Partner of the Aviva Tour of Britain.


The Aviva Tour of Britain features the biggest line-up of UCI World Teams to race in the UK this year, as nine of the world's best teams head to Britain in September to compete in 8 glorious stages, which run from 6th – 13th September.  

The Grand Depart starts on Sunday 6th September in Anglesey, which heads through all six North Wales regions and the heart of Snowdonia, before the finish in the centre of Wrexham (177km) around 3pm. 

The tour then takes on:

•    Stage Two        Monday 7 September            Clitheroe to Colne, 159.3km
•    Stage Three      Tuesday 8 September           Cockermouth to Floors Castle, Kelso, 216km
•    Stage Four        Wednesday 9 September     Edinburgh to Blyth, 217.4km
•    Stage Five        Thursday 10 September         Prudhoe to Hartside, 166.2km
•    Stage Six          Friday 11 September               Stoke-on-Trent to Nottingham, 192.8km
•    Stage Seven     Saturday 12 September         Fakenham to Ipswich, 227.4km
•    Stage Eight       Sunday 13 September            London stage presented by TfL, 86.8km

As well as being able to watch the race on the live screen, through-out the day our events team will be getting fans in the tour mood giving away cowbells and clappers and encouraging members of the public to get involved tour style!   We will also be running some more exciting competitions and T-Shirt giveaways with some fantastic prizes, including a Vitus Vitesse EVO Team Road Bike, VIP passes and exclusive rides in the official lead car.

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