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Community Case Studies

Community Case Studies

The OVO Energy Tour of Britain offers a great opportunity for local businesses and communities along route of each stage to celebrate and embrace cycling as the race comes past their front door, as well as maximise on business opportunities from increased customers and visitors.

The OVO Energy Tour of Britain offers a great opportunity for local businesses and communities along route of each stage to celebrate and embrace cycling as the race comes past their front door, as well as maximise on business opportunities from increased customers and visitors.

Our case studies will provide an insight into the long-term benefits that the event can bring.

The Northern Line – homeware, gifts and art company

Cumbria, Stage Six, 2018

This Ulverston-based business created a specialist range of cycling-related posters and prints, as well as developing and installing a series of 12 wall art images featuring British cyclists that became a popular tourist trail around the town.

Click here to read about The Northern Line’s planning and race day successes.

Woodberry – teahouse café & shop

Nottinghamshire, Stage Seven, 2018

The owners, Clare Reaney and Daniel Nightingale, got into the OVO Energy Tour of Britain spirit by decorating their café with bunting and garden planters, designing a bike-themed menu, and promoting their offers in the local community.

Click here to discover how Woodberry enjoyed one of their most successful trading days ever.

Shop front displays

2015 to 2018

Is the OVO Energy Tour of Britain visiting your city, town or village? Why not add to the unforgettable atmosphere of the day by decorating your shop windows in all things red, white and blue?

Click here to visit our photo gallery of previous shop decoration.

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