The Tour of Britain offers a great opportunity for local businesses and communities along stage routes to capitalise on increased footfall while celebrating a world-class sporting event passing by their door.

Over one million spectators watched the race from the roadside each year, so it’s clear the event offers significant opportunities for businesses, especially those who embrace the Tour’s visit.

We want to help business make the most of race day. Our case studies handbook available below gives an insight into the benefits that the event can bring.