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Local business information

Tour of Britain local business information

The Tour of Britain offers a great opportunity for local businesses and communities along stage routes to capitalise on increased footfall while celebrating a world-class sporting event passing by their door.

The Tour of Britain offers a great opportunity for local businesses and communities along stage routes to capitalise on increased footfall while celebrating a world-class sporting event passing by their door.

Over one million spectators watched the race from the roadside in 2019, so it’s clear the event offers significant opportunities for businesses, especially those who embrace the Tour’s visit.

We want to help business make the most of race day; our case studies provide below give an insight into the benefits that the event can bring.

If your business is situated along a stage route, there will be road closures altering travel for a small window of time while the race passes. This is known as a rolling road closure; this is needed to ensure the safety of the world-class athletes competing and spectators. Want to learn more? Click here for more information.

Business case studies

Want to understand how your business can capitalise on a Tour of Britain stage passing nearby? We have free-to-download guide that looks at successful activations from historic race days.

From the Woodberry, a Nottinghamshire-based café that has continue to attract cyclists following a successful Tour of Britain activation, to the Northern Line shop in Cumbria that created local landmarks in Ulverston, it is an essential read for businesses along our stage routes.

Click here to download our race day guide for businesses.

 

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Click for Stage Information

Stage 1 Map
Start
Penzance

End
Bodmin
Distance
183km
Stage 2 Map
Start
Sherford

End
Exeter
Distance
185km
Stage 3 Map
Start
Coming Soon

End
Coming Soon
Distance
Stage 4 Map
Start
Coming Soon

End
Coming Soon
Distance
Stage 5 Map
Start
Coming Soon

End
Coming Soon
Distance
Stage 6 Map
Start
Coming Soon

End
Coming Soon
Distance
Stage 7 Map
Start
Coming Soon

End
Coming Soon
Distance
Stage 8 Map
Start
Stonehaven

End
Aberdeen
Distance
TBC