It’s now only 50 days to go before the OVO Energy Tour of Britain hits the Costwolds on Stage 7 of this year’s race!

With this in mind, staff in the Cotswolds tourism team, local town and parish councils and visitor information centres have been working hard to ensure that local businesses are aware of the growing number of events being planned when the competitors pass through the Cotswolds on Saturday 9 September.

The tour organisers have issued estimated timings for the whole event and have recently confirmed that Moreton-in-Marsh will host an Eisberg sprint stage.  Additionally, Bourton-on-the-Hill will be a designated SKODA ‘King of the Mountain’ point.   This follows previous news that Bourton-on-the-Water will host an Esiberg sprint stage.  Full details of Stage Seven events can be found here.

One business that has already thought ahead is Batsford Arboretum which is located at the bottom of the King of the Mountains location and will be offering additional parking, as well as encouraging visitors to experience the delights that the Arboretum offers.

Stuart Priest, Director of Operations at Batsford Arboretum, comments:

“Knowing we are ideally situated on the route, we have made early plans to open the drive and car parks to aid visitors on the day. The small car park charge will be refunded if people visit and spend over £5 at the Arboretum that day. This will also allow us to raise money for our charity ‘Leaves for Learning’ project as well as encouraging the public to visit our attraction, including our excellent cafe.”


Moreton Town Council is also making the most of the occasion, according to the Media Officer Kit Havelock-Davies:

“We are hosting a splendid vintage bike ride on the same day that the cyclists come through the town, and a Beer Festival will also be taking place at the Moreton Cricket Club grounds.

Anyone who wants further information or would like to get involved should contact the town clerk, on 01608 651448, who will be happy to provide the relevant contact information.”

Cotswold District Council is actively supporting the event and Cabinet Member for Enterprise and Partnerships, Cllr Chris Hancock, is very pleased that Stage Seven is shaping up so well:

“It’s great to see that three of the main tourist locations along the route have been awarded the additional privilege of hosting specialist sections of the race.  I am sure that the crowds will love seeing the riders fighting it out to the line for points in either the Skoda King of the Mountains challenge or the Eisberg sprint stages.  It all adds to the excitement on the day.

“Each town or parish council along the route has been asked to provide the Cotswolds Tourism team with key spectator information to assist visitors wanting to watch the event. The team has also requested interesting facts and photos – ideally with a cycling, history or  heritage-related theme – which can form the basis of notes for TV commentator notes.   If any local resident has valuable information, especially images, could they please contact their local town or parish clerk or visitor information centre by 26 July at the latest.”

Further promotion is planned over the coming weeks, including competitions with Tour of Britain, so get involved via social media @cotswoldsinfo Instagram The_Cotswolds #OVOToB and website