Top former professional Dan Martin will be back at the Tour of Britain this year as an official ambassador to Britain’s biggest professional cycle race, which starts in Aberdeen on Sunday 4 September.

Martin is one of only 103 cyclists to have won stages in all three men’s Grand Tours – the Tour de France, Giro d’Italia, and Vuelta a Espana – during his career. He rode the Tour of Britain on six occasions, twice finishing in the top 10 overall, including seventh in last year’s race.

Since making his first appearance in the Tour in 2008, when he finished fourth overall, Martin has been a popular face at the UK’s most prestigious cycle race. He featured in many memorable moments, such as his multiple attacks on the stage to Teignmouth in 2010, crossing Honister Pass in the Lake District at the front of the race with Nairo Quintana in 2013, and battling for stage wins in the likes of Kendal, Gateshead, and the Great Orme in recent editions.

A firm favourite with British fans, Martin won two of cycling’s five monuments – Liège-Bastogne-Liège and Il Lombardia – during his 15-year career in the peloton.

Thanks to official hospitality partners, he will also be present in Tour of Britain hospitality areas at each stage, starring in a daily Q&A and providing insight into the race to guests.


Dan Martin said: “The Tour of Britain was always one of my favourite events on the calendar, the roads make for great racing and are lined with enthusiastic fans meaning the atmosphere is hard to beat. It’s a privilege to take on this role as race ambassador, which means I get to continue enjoying the race, interact with the public, and work with SweetSpot as they strive to continue to improve the experience for both teams and spectators.”

Dan Martin Tour of Britain

Photo: Martin (right) attacks on Pen-y-Pass, stage four, Tour of Britain 2013

About the Tour of Britain 2022

The 2022 race starts in Aberdeen city centre and finishes eight days later on the Isle of Wight. Along the way riders will tackle stages in the Scottish Borders, North East England, North Yorkshire, Nottinghamshire, Gloucestershire and Dorset.

ITV4 will continue to broadcast live flag-to-flag coverage of every stage and nightly highlights show, allowing fans in the UK to watch wherever they are. The race will also be shown in over 150 countries worldwide, thanks to the event’s partnerships with Eurosport and the Global Cycling Network.

While spectators can watch all the action by the roadside for free, race day hospitality packages offering guaranteed prime views of stage starts and finishes, complete with fine dining experiences, are now available. Visit for more information.

Last year’s star-studded race was won by Belgian rider Wout Van Aert (Team Jumbo – Visma), with reigning world road race champion Julian Alaphilippe finishing third overall. According to research by Frontline, a roadside crowd of over one million spectators resulted in the Tour of Britain generating £29.96m of net economic benefit for the UK economy.