The Tour Ride sportive, the official mass participation cycle ride of the Tour of Britain, will return to Worcestershire in October 2016, to build on the success of the initial event in the county three months ago, which saw almost 1,000 participants.

Entries are now open for the event on Sunday 9 October, which will once again start and finish in the city of Worcester.  While past entrants to Tour Ride sportives have this week received a special loyalty discount on entry to the Tour Ride Worcestershire, new riders looking to sign-up can take advantage of an early bird offer on entries by registering before Wednesday 23 March.

Taking place on Sunday 9th October, the three route options of 40, 75 and 100-miles will showcase some of the most attractive, and hardest, roads in Worcestershire, as used by previous editions of British Cycling’s premier road cycling event, the Tour of Britain.

""All three routes have been revised and improved for the 2016 event, and will once again combine the roads of the River Severn with iconic climbs in the Malvern Hills, as used by previous editions of Britain’s national Tour.

“We are very pleased to be returning to Worcestershire with the Tour Ride and to continue our work with our partners in the county,” said Tour of Britain Race Director Mick Bennett.

“With entries open already we hope people will be able to sign-up now and make one of our routes a key part of their cycling challenge in 2016. By entering now riders will have eight months to get in training for their chosen route and make the most of the experience.”
Riders can sign up to the Tour Ride Worcestershire by clicking here. Full details of all three routes, including Ordnance Survey mapping, profiles and GPX files will be downloadable from the Tour Ride website during January.

The Tour Ride, which was launched in 2009, is the official sportive of the Tour of Britain giving amateur cyclists the chance to have the professional experience and enjoy a full supported ride with feed stations on route, branded SKODA support vehicles and mechanics from the Tour of Britain’s neutral service partners Vittoria providing mechanical support for riders.

Check out the below video to relive last year's Tour Ride Worcestershire sportive.