Businesses and residents are being encouraged to enter the Aviva Tour Ride on 4 October 2015, with over 600 riders already signed up.

Worcestershire Local Enterprise Partnership is hosting the 2015 Aviva Tour Ride, organised by SweetSpot, which builds on the success of hosting a stage of last September’s Tour of Britain, the UK’s biggest professional cycle race.

Taking place on Sunday 4 October 2015, three options for the Tour Ride are available, headlined by a 100-mile Pro route which will showcase some of the most attractive, and hardest routes in Worcestershire. Entrants can also choose from a 75-mile intermediate or 40-mile challenge route to better suit their ability.

Starting from outside the University of Worcester Arena, the 100-mile and 75-mile routes of the Tour Ride will incorporate elements of the 2014 Tour of Britain and will finish on Worcester Racecourse.

The event is open to both residents and businesses and costs £26 to enter. Businesses are also being encouraged to take the opportunity to enter teams and compete for a host of prizes in categories such as:

·         Best dressed
·         Biggest team
·         Most raised for charity.
A limited number of £500 sponsorship packages are also available which will provide further promotional opportunities for local businesses.

Sponsors will be profiled in publicity materials such as the rider manual, enjoy a reduced rate on group booking entry (of 5 or more riders) and have their business’ logo appear on event banners and space within the event village. 

Mark Stansfeld, Chair at Worcestershire LEP said:  “High profile sporting events have a hugely beneficial impact on the economy with the Tour of Britain last year bringing almost £1m to Worcestershire’s economy.
“I would strongly encourage all local businesses to consider the commercial opportunities the Tour Ride will provide as well as the opportunity to enter a business team to compete for a team prize. This is a great opportunity for team building, work-life balance for a healthy and happy workforce and to gain publicity for your business whilst raising money for charity fulfilling your Corporate Social Responsibility (CSR).”

Councillor John Smith, From Worcestershire County Council, added: “We are delighted that another high-profile cycling event is coming to Worcestershire. Only a few months ago, the Tour Series was hosted successfully in Redditch for the fourth year running and the crowds came out to see high profile riders.
“We are confident that the Tour Ride will provide opportunities for our businesses with sponsorship packages and publicity opportunities. We have already seen the popularity of cycling events in the county and the wide-spread media attention that they bring. I would urge local people to enter an event that suits their ability whilst enjoying some spectacular Worcestershire scenery.”

The Arriva Tour Ride, which was previously the Friends Life Tour Ride, was launched in 2009 as the official sportive of the Tour of Britain and Women’s Tour races. The event gives amateur cyclists the fantastic opportunity to have the best professional experience and enjoy a fully supported ride.

To register for the event click here.  

For further information on the sponsorship opportunities available and opportunities for group bookings contact Luke Murphy at SweetSpot on 01932 831485 or email