The world’s leading cyclists will be back in Nottinghamshire in September when the Tour of Britain returns to the county – and one of the teams could be competing in a helmet designed by you!

Nottinghamshire County Council have teamed up with their partners Via East Midlands and the Ribble Weldtite Pro Cycling team – which includes Mansfield-based cyclist Ross Lamb and Ollie Peckover, from Ruddington – to launch a special helmet design competition for local schoolchildren aged 12 to 18.

The lucky competition winner will have their winning design transferred onto the helmets, which will be worn by the team during the Nottinghamshire stage of the UK’s most prestigious cycle race on Thursday 8 September. The successful entrant will also receive a personalised helmet featuring their design.

It is the third time the sport’s leading names will grace the county’s roads following the staging of the Tour of Britain in 2017 and 2018 – leading to national and international interest in Nottinghamshire.

The 2018 stage saw riders – including former Tour de France winners Geraint Thomas and Chris Froome – race from West Bridgford to Mansfield. This stage attracted 250,000 spectators, making it the largest sporting event in Nottinghamshire’s history.

The judging panel will be made up of Council Leader, Councillor Ben Bradley MP; Ross Lamb, of the Ribble Weldtite Pro Cycling team; Sean Allison, director of Nottingham Print and Web Ltd, who will be transferring the winning artwork onto the helmets; Lowdham-based artist Karl Kopinski and a representative from Via.


Councillor John Cottee, cabinet member for communities, said: “We’re all eagerly anticipating the return of the Tour of Britain to Nottinghamshire after a four-year absence, and I can’t wait to welcome the teams and the thousands of spectators to our wonderful county for what will be another day to remember.

“It will also be a day to remember for the lucky winner of our design a helmet competition, who will see their creative work on display to a global audience.

“I would like to thank our partners Via for sponsoring the competition and I can’t wait to see the team wearing them as they pass through Nottinghamshire.

“This competition is a fantastic opportunity for young people to showcase their creative and artistic talents and I look forward to the judging panel choosing a winner.”

Doug Coutts, managing director of Via East Midlands, said: “Via is delighted to be supporting the competition for what will be a great event for the county.

“Cycling is a key part of our business – from cycle training with Bikeability in schools, education on how to cycle safely, through to the design and delivery of improvements to cycling infrastructure across Nottinghamshire.

“We can’t wait to see the winning design when Nottinghamshire’s stage of the Tour of Britain takes place.”

Jack Rees, Director of Operations, Ribble Weldtite Pro Cycling, said: “The Tour of Britain is the team’s pinnacle event of the season. This year it takes on extra importance with a number of stages local to the team and our athletes.

“The competition is a great opportunity for the team and our athletes to engage with the community they live and train in. We had some brilliant entries when we ran a kit design competition in 2020 and hope for similar this year.

“It will be a privilege for Ross to wear the winning design during the Nottinghamshire stage, which virtually passes his front door, and we are sure the support on the route will make it a stage to remember.”

Competition details

Entry forms can be downloaded via Nottinghamshire County Council’s dedicated competitions page. Entries – either a photo or scan of the helmet design – should be sent to Please include ToB helmet competition in the subject line; the closing date for entries is 18 July.

Please note that this competition is only open to Nottinghamshire schoolchildren.