The OVO Energy Tour of Britain’s National Land Art competition is returning this September after the inaugural edition in 2018 captured the imagination of race fans across the UK.

Communities, schools, clubs, businesses, land owners and farmers are once again being asked to come up with eye-catching creations in support of Britain’s most prestigious international cycle race, which returns for its 16th modern edition later this year (Saturday 7 – Saturday 14 September).

What is land art?

Land art creations show off towns and villages that lie on the OVO Energy Tour of Britain race route to a global television audience. There’s no better way of displaying local pride, as well as fostering community spirit mixed with the themes of teamwork and togetherness, than by creating an exhibit for this year’s race.

While the tradition of creating land art masterpieces has long been the practice at the OVO Energy Tour of Britain, as well as other cycle races around the world, the idea behind the competition stems from the creativity of Nottinghamshire farmer Des Allen.

His sheep-based land art design, which was aired live during the event’s ITV4 coverage and broadcast around the world to over 120 countries, went viral during the 2017 race.

Enter the 2019 competition

Entries have now closed, but we’ll do our best to count any late submissions. Please send full details to

We cannot guarantee that every entry will be shown during our live and highlights programme broadcasts on ITV4, Eurosport and across the world.

However, we will still count any entries for which we have either photographs or video of, so please make sure to document your creation as best as possible!

2018 winners

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Last year’s National Land Art competition attracted over 50 entries and was won by group of North Devon farmers from South Molton. Their giant bike creation, which comprised 19 tractors, 16 all-terrain vehicles, a 13-tonne excavator and one slurry tanker wrapped in plastic, impressively featured moving wheels, pedals and chain.

Reaction to today’s news

OVO Energy Tour of Britain Race Director Mick Bennett said: “The imagination and creativity shown in last year’s entries proved once again that British people are the most passionate in the world when it comes to supporting international cycle races.

 “I’m already looking forward to seeing the roadside creations that will decorate the eight stages that form this year’s race route.

“That said, judging the winner and runners-up will no doubt prove a difficult decision once again!”

Nottinghamshire farmer Des Allen added: “We were staggered by the response that our small efforts received. We did it as a bit of fun and the response was fantastic.  I would urge people to have a go; from a little bit of effort it is amazing the response you receive.”