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Host the Tour of Britain

Tour of Britain host city

Hosting the Tour of Britain allows cities, towns and villages to proudly showcase their historic, cultural, architectural, tourist and green credentials to a worldwide audience. Furthermore, it also provides a touchpoint with your local community, encouraging health and wellbeing alongside the promotion of active lifestyles.

Hosting the Tour of Britain allows cities, towns and villages to proudly showcase their historic, cultural, architectural, tourist and green credentials to a worldwide audience. Furthermore, it also provides a touchpoint with your local community, encouraging health and wellbeing alongside the promotion of active lifestyles.

The Tour of Britain isn’t just a cycle race. It is a picture postcard unlike any other, one that allows host venues promotion and exposure around the world. The event is broadcast in over 185 countries worldwide and attracts over one billion social media impressions yearly. Put simply, this is an unmissable showcase for your venue.

Why host the Tour of Britain?

Host venues benefit from the Tour of Britain in many ways, including:

  • Up to £4m value to the economy
  • £1.2m media value
  • A media showcase: live coverage of ITV4 and Eurosport in the UK alone
  • Platform to engage your local community
  • Huge roadside attendance: our 2019 finale in Greater Manchester attracted 600,000 spectators
  • 64% of spectators are inspired to cycle more

 

All eight stages of the 2019 race combined to produce these returns:

  • £32.3m value to the UK economy
  • 1.5m roadside spectators
  • 30.7m total TV viewers
  • 60+ hours of live TV broadcast in the UK alone
  • National and international press coverage
  • Participants included Olympic and world champions; Tour de France stage winners

Next steps

Representatives of cities, authorities, councils and districts interested in hosting the Tour of Britain can obtain further details on the application process by completing the below form.

Alternatively, email us and a member of the race’s commercial team will get back to you.

The Tour of Britain

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Click for Stage Information

Stage 1 Map
Start
Penzance

End
Bodmin
Distance
183km
Stage 2 Map
Start
Sherford

End
Exeter
Distance
185km
Stage 3 Map
Start
Coming Soon

End
Coming Soon
Distance
Stage 4 Map
Start
Coming Soon

End
Coming Soon
Distance
Stage 5 Map
Start
Coming Soon

End
Coming Soon
Distance
Stage 6 Map
Start
Coming Soon

End
Coming Soon
Distance
Stage 7 Map
Start
Coming Soon

End
Coming Soon
Distance
Stage 8 Map
Start
Stonehaven

End
Aberdeen
Distance
TBC