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Testimonials

Tour of Britain testimonial

The Tour of Britain works with market-leading brands and host venues each year, with our partnership opportunities offering more than just logos on branding and marketing collateral.

The Tour of Britain works with market-leading brands and host venues each year, with our partnership opportunities offering more than just logos on branding and marketing collateral.

We help blue-riband companies and towns, cities and counties the length and breadth of the UK tell their stories, tailoring their targeted outcomes to align with our huge audiences, both at the roadside and around the world.

ŠKODA

Official car partner and King of the Mountains jersey sponsor

“We’ve partnered with SweetSpot since 2011. In that time our cycling activity has grown, become award winning and, most importantly, as a result, we’ve sold more cars. This wouldn’t have been possible without the amazing events and the professionalism and creativity that the SweetSpot team provides.”

Lisa Kirkbright, National Communications Manager, ŠKODA UK

Tour of Britain testimonial

Cetaphil

2019 Tour of Britain points jersey partner

“Not only was the 2019 Tour of Britain a fantastic opportunity to raise the awareness of one of our fast growing brands in the U.K, it was also a powerful engagement tool. “We were able to have thousands of rich conversations directly with our consumers while sampling to thousands more potential new users at the event. It was a pleasure to be closely involved in the UK’s premier bike race and to support such an inclusive sport.”

Stuart Shaw, Head of the Cetaphil Business Unit for Northern & Central Europe

Interested in partnering with the Tour of Britain? Click here to contact the race’s commercial team.

The Tour of Britain

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Partners of the Race

Race Partners

Click for Stage Information

Stage 1 Map
Start
Penzance

End
Bodmin
Distance
183km
Stage 2 Map
Start
Sherford

End
Exeter
Distance
185km
Stage 3 Map
Start
Wales

End
Wales
Distance
TBA
Stage 4 Map
Start
Wales

End
Wales
Distance
TBA
Stage 5 Map
Start
Cheshire

End
Warrington
Distance
TBA
Stage 6 Map
Start
Cumbria

End
Gateshead
Distance
TBA
Stage 7 Map
Start
Hawick

End
Edinburgh
Distance
TBA
Stage 8 Map
Start
Stonehaven

End
Aberdeen
Distance
TBA