Is your business looking to work with one of the world’s leading cycling events? Partnership opportunities remain available for this year’s Tour of Britain, the 18th modern edition of which takes place in September.

With cycling enjoying a boom in the UK, and hundreds of thousands of new and returning cyclists taking to two wheels, there has never been a better time to work with the Tour.

Packages range from title partnerships of the event to sponsorship of the prestigious points jersey. Additionally, brands can also work with the Women’s Tour, one of the world’s leading women’s races, to support the race’s first-ever live TV broadcast.

The race’s partners provide invaluable support to the event each year while benefiting from a unique blend of year-long branding and activation rights that provide exposure to an engaged audience.

Additionally, brands will be able to share the success of the Tour of Britain, which has long been recognised as one of the UK’s leading events and grew its UK TV significantly audience in 2021.

A winner of several high-profile awards since its inaugural edition in 2004, last year’s race is a finalist in the Event of the Year category at the prestigious Sports Industry Awards.

For more information email Tour of Britain partnerships director Miles Rose.