As North Lincolnshire prepares to welcome its first full stage of the OVO Energy Tour of Britain on Tuesday 5 September, OVO Energy Tour of Britain mascot ToBi headed to the Lincolnshire Show last week to help the promotion.

North Lincolnshire Council turned their marquee at the two-day agricultural and countryside show over to the promotion of the 2017 OVO Energy Tour of Britain, with a static bike challenge, the launch of their promo video and the naming of their own mascot, whose picture you can find below.

Lincolnshire Show

ToBi with the North Lincolnshire Tour of Britain branded SKODA.


Lincolnshire Show

ToBi atop the SKODA promotional trailer overlooking the Lincolnshire Showground


ToBi with tractor

ToBi and Fans

Static Bike Challenge

Static bike

SweetSpot’s Jonathan Gill takes on the static bike challenge on the North Lincolnshire stand


North Lincolnshire team

The organising team from North Lincolnshire Council with their mascot Wheeler.