The latest episode of the Brother UK Cycling Podcast sets the scene for this year’s AJ Bell Tour of Britain.

Co-hosts Timothy John and Phil Jones, the managing director of Brother UK, are joined by Brother UK-sponsored athlete Adam Kenway, the former national hill-climb champion, and Tony Barry, the manager of Neutral Service p/b Brother UK.

The group discusses topics beyond the traditional preview of course and contenders, including inter-stage transfers, recovery protocols, the unique challenge of British roads and the demands on neutral service provision made by increasing technical diversity in the peloton.

Brother UK have sponsored the AJ Bell Tour of Britain since 2014, a partnership that saw the company become the official print and results partner of the race two years later.

This year will be Brother UK’s first as green zone partner to the AJ Bell Tour of Britain. The goal of Brother UK’s Green Zone partnership is to share learnings around sustainability. Brother UK have twice won the Queens Award for Enterprise (Sustainable Development). Their high-tech recycling plant in Wales is certified ‘carbon zero’ by The Carbon Trust, while the company’s offices in the UK are certified ‘zero waste to landfill sites’ by Valpak.