Cycling fans have been able to get up close and personal with riders thanks to live performance data being included for the first time in the broadcast and online coverage of the Tour of Britain.

The Velon live rider data system will deliver real-time speed, power and cadence data, highlighting the massive efforts riders put in as they battle to win the race, which started in Altrincham on Sunday and ends in Caerphilly this weekend.

Velon have also been producing onbike footage from each stage, giving fans a unique perspective of the white-knuckle ride from inside the peloton.

The live data and post-stage video features in the broadcast coverage on ITV4 and on Road Code www.roadcode.cc, the new fan platform launched in a partnership between Velon, the company owned by the world’s top cycling teams, and The HBAR Foundation. Together, they are delivering the first fan universe in pro cycling, built on the Hedera public network.

Quotes

Graham Bartlett, CEO, Velon, said: “As we grow the experience for the fans on Road Code we’re delighted to be working with Britain’s biggest race. The race data and video content continues to develop on Road Code and adding such a great race to the platform is a real plus for the fans.”

Nick Bull, PR, digital and broadcast manager, Tour of Britain, said: “We’re delighted to partner with Velon for this year’s race, and know that our informed audience will be enamoured by the insights and onbike footage that Road Code will bring to our multi-platform coverage.”