Road to the Tour of Britain
The Tour of Britain launched the Road to the Tour of Britain, a monthly video series that documented how the top domestic riders prepared for the UK’s biggest bike race, in 2021.
The Tour of Britain launched the Road to the Tour of Britain, a monthly video series that documented how the top domestic riders prepared for the UK’s biggest bike race, in 2021.
The series outlined what Ben Healy (TRINITY Racing), Tom Mazzone (Saint Piran), James Shaw (Ribble Weldtite Pro Cycling), Rory Townsend (Canyon dhb SunGod) and Pete Williams (SwiftCarbon Pro Cycling) did in order to be selected for race.
In addition to giving viewers exclusive behind-the-scenes content, the series generated extra publicity for the teams and riders, as well as the British racing scene.