ŚKODA has today announced an extension to its partnership with the Tour of Britain and Women’s Tour races through 2020 as part of its continued push for gender equality in cycling.

The iconic and innovative car manufacturer’s partnership with SweetSpot, the organisers of both events, dates back to 2011.

As the Official Car Partner and King of the Mountains jersey sponsor, ŠKODA will play a key role in delivering the 17th edition of Britain’s leading international cycle race next September.

Its work with the Women’s Tour ties in with ŠKODA’s #ThisIsOurTime campaign, which champions the achievements and ambitions of women in cycling.

King of the Mountains

SKODA Tour of Britain

SwiftCarbon Pro Cycling rider Jacob Scott triumphed in the King of the Mountains competition at this year’s Tour of Britain. In doing so he became the first home rider to claim the jersey since Pete Williams won it in 2015.

Scott led the classification throughout the eight-day race, with Dries De Bondt (Corendon – Circus Cycling Team) and Team INEOS’ Dylan van Baarle placing second and third.

In quotes

Lisa Kirkbright from ŠKODA UK commented: We are delighted to continue our sponsorship of these high-profile British cycling events.

“During the 2020 cycling season we will carry on our commitment to champion gender equality in the sport through the sponsorship of the Women’s Tour and the continuation of the #ThisIsOurTime campaign.”

Hugh Roberts, MD of SweetSpot Group, added: “As our longest-running jersey partner, we look forward to celebrating the 10th year of ŠKODA’s involvement with Britain’s leading cycle races in 2020.

“Given ŠKODA’s leading role in the sport, in particular the #ThisIsOurTime campaign, it is fitting that they want to continue their association with the Women’s Tour.

“Following last month’s announcement detailing our 10-year partnership extension with British Cycling, this is the latest piece of excellent news showing the confidence in SweetSpot’s world-leading events by a global brand.”

Earlier this month race organisers announced that they are looking for a new title partner for the Women’s Tour and Tour of Britain in 2020 onwards following the conclusion of the three-year partnership with OVO Energy.