Gusto Organic, the premium British adult soft drink brand, will continue as the official soft and energy drink sponsor of the AJ Bell Tour of Britain in 2021.

Hospitality guests at the AJ Bell Tour of Britain, which returned after a two-year hiatus with a Grand Départ in Cornwall on Sunday (5 September), are able to enjoy the award-winning Gusto range as a part of their race day experience. The partnership will also extend to the AJ Bell Women’s Tour (Monday 4 – Saturday 9 October).

A proudly British brand, Gusto make delicious, plant-based and grown-up soft drinks for the ethically conscious consumer who care about ingredients, health and nutrition. Its range of organic and Fairtrade drinks are bottled in Devon – which hosted stage two of this year’s AJ Bell Tour of Britain on Monday – and use spring water from the hills of Exmoor.

Tour of Britain Gusto

Miles Rose, partnerships director of the AJ Bell Tour of Britain and AJ Bell Women’s Tour, said: “It’s great to be working with Gusto once again in 2021. Their drinks are refreshing, great-tasting and, most importantly of all, are full of ethically-sourced ingredients. Our hospitality guests are already saying how much they’re enjoying the Gusto range – long may that continue!”

Gusto put their ethical credentials and flavour first, that’s why they use the finest ingredients from across the globe and run a mile from artificial sweeteners and preservatives. Gusto has recently launched Super DC, two high-strength vitamin drinks in Blackcurrant & Elderberry and Blood Orange, brimming with essential vitamins for immune support with vitamin D, C, zinc, vitamin A, K and folic acid. Bursting with vitamins, these drinks also blend powerful plant-extracts of Acerola Cherry, White Mulberry and Elderberry high in phytonutrients and anti-oxidants; a power pack for your immune system.

Gusto is available at Sainsbury’s, Ocado, Abel and Cole, Amazon, as well as online at