Sign-up to next month’s Aviva Tour Ride sportive and you could be riding alongside voice of the Aviva Tour of Britain on ITV and former World Champion Hugh Porter MBE.

There is just under a week to go to sign-up to enter the Aviva Tour Ride sportive on Sunday 4 October.  Voice of the Aviva Tour of Britain Hugh Porter MBE has already signed-up for his spot in the 40-mile Challenge Ride, which he'll be riding in aid of Wolverhampton's Compton Hospice.

The four time World Champion and Commonwealth Games Gold medallist, who commentated on all eight stages of the Aviva Tour of Britain will be riding the Challenge route of the official Aviva Tour of Britain sportive, which takes place in Worcestershire on Sunday 4 October.

“I decided to ride the official sportive of the Aviva Tour of Britain this October not only to celebrate my 75th birthday this year but also to raise money for the Compton Hospice, which is a cause very close to my heart,” said Hugh Porter MBE.

“The Aviva Tour Ride is a great chance for people to have a fun day out cycling with hundreds of other riders in a professionally organised event, so I hope lots of people take the chance to ride in the beautiful Worcestershire countryside.  Anybody who wants to join me on the Ride would be most welcome, especially all of the lads I used to race with!”

""Hugh, who was Individual Pursuit Champion in 1968, 1970, 1972 and 1973 and Commonwealth Games Champion in 1966, will be riding the 40-mile route, which starts from the University of Worcester Arena, finishing on the neighbouring Worcester Racecourse.

Cyclists can sign-up to ride with Hugh on the 40-mile route, or take on the challenge of longer 75 or 100-mile routes, both of which also start and finish in Worcester.

Worcestershire will also be organising a 3.5mile Family Ride, which you can find details of here.

Taking place on Sunday 4th October the three route options will showcase some of the most attractive, and hardest, roads in Worcestershire, as used by previous editions of British Cycling’s premier road cycling event, the Aviva Tour of Britain. 

Find out more about the Aviva Tour Ride, including interactive route maps from Ordnance Survey, by clicking here. Or head straight to the British Cycling sportive entry system here to enter any of the routes for just £26. Online entry closes at Midnight on Monday 28 September, with only limited places available on the day.

The Aviva Tour Ride, which was launched in 2009, is the official sportive of the Aviva Tour of Britain and Aviva Women’s Tour races, giving amateur cyclists the chance to have the professional experience and enjoy a full supported ride with feed stations supplied by sport nutrition company Etixx and the Tour’s neutral service partners Vittoria providing mechanical support for riders.

You can read an interview with Hugh Porter MBE from ahead of this September's Aviva Tour of Britain by clicking here.