Thousands of people who cheered on the Tour of Britain riders as they crossed the finish line in Powys last week have received a huge "thank you" from the county council.

Stage Four of the Tour of Britain finished at the Royal Welsh Agricultural Society Showground last Wednesday (7 September) and the cyclists were given a rousing welcome by the county’s residents as they crossed the finish line.

Hundreds of people also lined the streets as the peloton entered the county on its 218-kilometre race from Denbigh passing through Llangynog, Llanfihangel, Llwydiarth, Foel, Cemmaes, Llanbrynmair, Staylittle, Llanidloes, Rhayader, Newbridge-on-Wye before sprinting into the showground.

It was the first time that the county hosted a stage finish and the council, along with its partners including the Royal Welsh Agricultural Society, worked extremely hard to ensure that the finish was an unforgettable experience for everyone who attended.

A host of activities took place on the showground before the race came to a dramatic climax with thousands of people and school children lined up along the finish line to cheer on the elite cyclists including Sir Bradley Wiggins, Mark Cavendish and Welshman Owain Doull.

Cllr Avril York, Powys County Council’s Cabinet Member for Regeneration, said: “We are absolutely delighted by the level of support shown at the showground last Wednesday, which was full of supporters who gave the cyclists a warm Powys welcome as they crossed the finish line. It was great to see people supporting the race along the route as it headed through the county.

“The event provided a great opportunity to showcase the beauty of our county.  Powys is earning itself a reputation for hosting and staging major events.  The Tour of Britain is a great example of how we have worked with the race organisers and our partners to deliver a spectacular finish.

“We also know how important these high-profile events are to the local economy.  The financial boost to local businesses during the few hours the event was in the county will be quite remarkable and fully justifies the efforts to attract a stage finish in Powys for the first time.

“I would like to say a big thank you to the Tour of Britain organisers for deciding to hold a stage finish in Powys for the first time and to all our partners who worked so hard to in arranging fantastic activities and events before the race finish.  Finally, a huge thank you must go to all those who attended the showground, your support made the stage finish extra special.”


Steve Hughson, Chief Executive of the Royal Welsh Agricultural Society (RWAS), said: “It was a privilege to host a stage finish of the iconic Tour of Britain cycle race here at the showground last week.  Collaborative working with the team from Powys County Council and other partners resulted in a fantastic day, the success of which was evident in the number of people coming along and enjoying a great free day in the sunshine.

“This was a perfect opportunity to showcase the best connected rural event site in the UK and we very much look forward to welcoming more outdoor events to the showground in the future.”