SweetSpot Group, the organisers of the Tour of Britain and Women’s Tour events, and British Cycling have today unveiled plans to celebrate the unsung heroes of the COVID-19 pandemic at this year’s races.

Ride for Heroes will honour and celebrate the often unnoticed and under-appreciated work of key workers and community champions since March 2020 at each stage start and finish venue of both the Tour of Britain (Sunday 5 – Sunday 12 September) and Women’s Tour (Monday 4 – Saturday 9 October) this year.

SweetSpot will work with British Cycling’s regional development staff around the UK and local authorities host the races to nominate these unsung heroes.  Groups of riders will then have the unique and never to be forgotten experience of leading out the peloton at each start or to be part of the celebrations riding into each finish ahead of the professional races.

Nominations have now closed – entrants will be contacted in due course.