Self-catering accommodation specialist will partner with the Tour of Britain, the UK biggest professional cycle race this summer.

The UK’s leading provider of holiday cottages and luxury homes has agreed a five-figure deal to sponsor this year’s Women’s Tour, which was broadcast live to a global audience for the first time in part as a result of’s support in June, and the Tour of Britain.


Marianna Helmer-Gregersen, Awaze European brand director, said: “We are delighted to be partnering with these two fantastic events over the summer. This is a great opportunity to not only showcase the size, scale and quality of our UK property portfolio to a global audience, but also to underline our commitment to diversity, equality and inclusion at the same time.”

Miles Rose, Tour of Britain commercial director, said: “We would like to thank the team at for their support of both races, but particularly their commitment to our new live coverage on EurosportGCN. For those planning ahead to spectating at September’s Tour of Britain, then where better to look for accommodation and inspiration than”

About the Tour of Britain 2022

The Tour of Britain (Sunday 4 – Sunday 11 September) will see more than 100 of the world’s best riders race from Aberdeen to the Isle of Wight in what promises to be another memorable edition of what is the UK’s flagship cycling event.