VELOCHAMPION has today announced an extension to its position as Official Shoe and Sunglasses Partner of Britain’s most prestigious cycling event, the OVO Energy Tour of Britain.

Launched in 2009 and now in its 10th year, VELOCHAMPION is fast becoming one of the UK’s top cycling brands and has partnered with the national tour for the past three years. Today’s announcements also sees VELOCHAMPION stepping up to sponsor the OVO Energy Women’s Tour – Britain’s flagship international women’s stage race – and the OVO Energy Tour Series for the first time.

Designed in the UK by cyclists for cyclists to #GearUpGetOut, VELOCHAMPION.CC offers exceptional quality and value for money cycle accessories and clothing worldwide.

Becoming the Official Shoe and Sunglasses Supplier of the Tour of Britain coincides with an exciting time for VELOCHAMPION, with the latest development being their new VC Cyclone Sunglasses for 2019 – their most technical pair of sunglasses yet.


Click on the Twitter post below to have a chance of winning a pair of VELOCHAMPION Cyclone Sunglasses – entries are open until midday on Thursday 2 May.

Reaction to today’s news

Managing Director Ciaran Dunne said: “We are looking forward to continuing our sponsorship support for the Tour of Britain, Women’s Tour and Tour Series. Over the last few years the Tour of Britain has become our most important sponsored event of the season. It gives us a chance to meet our customers and to showcase our diverse range of products to a national and international audience.”

Hugh Roberts, Chairman of SweetSpot Group, added: “Extending our relationship with VELOCHAMPION is extremely exciting, particularly as 2019 sees them celebrate their 10th birthday at the same time that the modern Tour of Britain turns 15. Their desire to be innovative and forward thinking, while maintaining their UK roots, aligns VELOCHAMPION perfectly with our three leading events on the British cycling calendar.”  

For more information and to view their product range, visit the VELOCHAMPION website.