Wahoo, the leader in connected fitness devices, has announced a renewed partnership with Britain’s leading professional cycle races, the OVO Energy Tour of Britain and the OVO Energy Women’s Tour.

Continuing as Official Training and Cycle Computer partner for the Tour Series, the OVO Energy Women’s Tour and the OVO Energy Tour of Britain, Wahoo becomes the Official Sponsor of the Combativity award; now named the Wahooligan Combativity Award.

Today’s announcement adds another layer to Wahoo’s already impressive portfolio of cycling partnerships which include Team INEOS, Team KATUSHA ALPECIN, BORA-hansgrohe and WNT-Rotor Pro Cycling.

Wahooligan Combativity Award

The combativity award has an incredibly prestigious role of honour, with previous winners including British Olympic champion Dani Rowe MBE, who placed third overall in 2018, and seven-time Tour of Britain stage winner André Greipel

Last year’s combativity awards were won by Matthew Holmes (Madison Genesis) and Maaike Boogaard (BTC City Ljubljana) in the OVO Energy Tour Of Britain and the OVO Energy Women’s Tour respectively.

Information on how race fans will get to have their say as to who wins each days’ Wahooligan Combativity Award will follow in the coming weeks. 

Reaction to today’s news

Commenting on the announcement, Wahoo VP Marketing Colin Eustace, said: “We are thrilled to continue our sponsorship of The OVO Energy Tour of Britain and The OVO Energy Women’s Tour. This year we have elected to sponsor the Combativity Award as it ties in perfectly with the Wahooligan ethos and its community. At Wahoo we feel the award shows exactly what it means to be a Wahooligan.”

OVO Energy Tour of Britain and Women’s Tour race director Mick Bennett said: “It’s great to have an innovative, internationally recognised cycling brand supporting both men’s and women’s cycling in Britain. Wahoo’s passion and excitement for the sport makes them a natural fit for our combativity award; we look forward to celebrating and rewarding the courageous performances of riders in both the OVO Energy Tour of Britain and OVO Energy Women’s Tour this year.”

Learn more about Wahoo’s full line of products at wahoofitness.com.