The arrival in Warwickshire of the two biggest UK cycling events are having a positive impact in the sport across the region.

Stage Four of the OVO Energy Tour of Britain is starting and finishing in Warwickshire on September 5, just a couple of months after the OVO Energy Women’s Tour did the same.

More than 100,000 spectators are expected to line the route from Nuneaton to Royal Leamington Spa to watch the top teams in world race over the 183.5-kilometre course, while it will be televised in more than 100 countries.

Locally, the county’s cycle shops are also feeling the benefit of the continued rise in cycling.

The race passes Mike Vaughan Cycles in Kenilworth, a third-generation family business, which sells children’s cycles and electric assist bikes right through to top of the range road and MTB machines.

Mike Vaughan, who runs the business which employs eight staff, said the events, the good weather and the Tour de France meant another successful summer for the trade.

“As everyone knows there has been a big increase in cycling in the past decade or so, but there is no question that having the two tours come through Warwickshire – and actually past our shop – has kept it at the forefront of everyone’s mind.

“We know from personal experience and from what our customers tell us, that Warwickshire is a great place to cycle. It doesn’t matter if you are simply wanting to use cycle paths or canal tow paths, for recreation cycling or really test yourself in hilly terrain we have a bit of everything.

“But while the locals know that, it is really good to see that this variety is really being brought to a wider audience, and that can only be good for cycling and also for those locally in the business.

“The race days themselves are really busy and create a great buzz, and the crowds in Kenilworth have been impressive for the Women’s Tour and should be even greater in September.

“To see the world’s top stars on our streets and riding the bikes we and other stores sell, can only be good for business.”

Vaughan added that the popularity of electric assist cycles had also meant a wider age group than ever before were now cycling.

He said: “The advancement of electric assist bikes means we have had people taking up cycling who simply would not have considered it before, while for others it means they can keep pedalling for many years longer than would have been possible.”

Cllr Izzi Seccombe, Leader of Warwickshire County Council, said: “The Women’s Tour has been a real boon for the local economy and we are confident that the Tour of Britain will have similar benefits. And it is great to see businesses benefitting after the event and not just on the day.

“And, of course, we are pleased to see cycling businesses doing so well as that shows that our residents are taking up cycling.  That can only be good news for their health and our environment. A real win-win.”

The world-class field of competitors in the OVO Energy Tour of Britain will set off from Nuneaton on September 5 at 11am and head towards Atherstone, before taking in the North Warwickshire countryside and arriving in Meriden.

The race will then head to the University of Warwick, before passing Kenilworth and Warwick Castles. Heading south into Stratford upon Avon, competitors will also have to take on three SKODA King of the Mountain climbs – an ascent of more than 1,700 metres.

The first of those will be at Ilmington, before the second at Edge Hill – just on the outskirts of Arlescote – while the third comes in Burton Dassett Country Park.

It will then head through Moreton Morrell, Wellesbourne, Kineton, Tysoe and Shipston-on-Stour, Fenny Compton and Southam, and then towards Princethorpe in Rugby before finishing in the centre of Royal Leamington Spa.