Construction workers will doff their helmets in a colourful show of support when the OVO Energy Tour of Britain passes through a Warwickshire village on Friday 13 September.

The Deeley Group will pay homage to the world’s top cyclists at the OVO Energy Tour of Britain this year, after issuing hard hats featuring the colour schemes of the four race leaders’ jerseys, ready for when cycling’s elite tackle the final Eisberg Sprint of the Warwickshire stage at Pillerton Priors.

The colours of the four race leaders’ jerseys – blue for the Cetaphil Points Jersey, black for the Skoda King of the Mountain Jersey, red for the Eisberg Sprints Jersey, as well as the OVO Energy Green Jersey – will all be displayed on industry-standard hard hats as workers complete the final stages of construction at The Meadows.

The OVO Energy Tour of Britain will arrive in Warwickshire for the second year running on Friday 13 September, with a stage starting at Warwick Racecourse and finishing on the hill top at Burton Dassett Country Park, just off the M40.

The south Warwickshire parish will be the site of the third and final Eisberg Sprint, and is home to one of the Deeley Group’s latest homes developments – The Meadows – which features 10 new countryside houses and bungalows.

What they said…

Edward Hudson, Business Development Manager at the Deeley Group, said: “With the OVO Energy Tour of Britain set to race past one of our newest developments, we felt this was a fantastic opportunity to show our support to UK cycling.

“We saw first-hand the positive impact that cycling can have on the local community at the Starley Sportive – an event we help organise – earlier this year and we are always looking to get involved in sport, health and wellbeing wherever we can, particularly as we celebrate our status as European City of Sport.

“The Meadows is in a picturesque location around seven miles south east of Stratford upon Avon, featuring ten homes with large gardens within the village setting.

“Our construction team will be able to make use of a prime location when the tour passes through, with an excellent view of the third sprint, and they will no doubt give a great cheer to all the riders.

“And the site will be immaculate for the television cameras as our show home opens the next day!”

Don’t forget, spectators coming to the Stage seven finish at Burton Dassett are encouraged to make use of the FREE park and ride service being provided by Johnsons Coaches, the British Motor Museum and Warwickshire County Council.

Downloads and links

Click here to visit the stage seven hub

Warwickshire builders