The city of Worcester will host the start of the final stage of the OVO Energy Tour of Britain this September, as the race finishes outside London for the first time in five years.

Stage Eight of Britain’s premier road cycling event on Sunday 10 September will start from the centre of Worcester, heading through Worcestershire to finish in Cardiff.  The route through Worcestershire will include the likes of Pershore and Upton-upon-Severn, and cross the Malvern Hills at British Camp.

David Blake, Managing Director of Worcester City Council, said: “It’s fantastic news that Worcester is to host the start of the final stage of the Tour of Britain. This exciting race will bring thousands of people into our beautiful city to see the nation’s top cyclists in action – boosting our local businesses and inspiring people to get active.”

Jack Hegarty, Chief Executive/Managing Director of Malvern Hills District and Wychavon District Councils, said: “It is fantastic news that the Tour of Britain is returning to Worcestershire. Cycling is growing in popularity across the country and it will be a great opportunity to see some elite riders in action as well as showcase our beautiful part of the world.”

Professor David Green, Vice Chancellor and Chief Executive of the University of Worcester, which is sponsoring the Worcester stage, said: “We are delighted to be supporting cycling and Worcester.  The University is consistently rated as one of the greenest in Britain.  Promoting participation in cycling and sustainable transport is part of this.  The University is known for its passionate, imaginative commitment to inclusion.  Many of our students and staff work as sports coaches and educators on both a voluntary and professional basis with children, schools and clubs.  Safe cycling throughout Worcester and Worcestershire is a cause well worth promoting and we are delighted to join our partners in the City and County in welcoming the Tour of Britain.”

Worcester businesses have also welcomed the news. Stuart Summers, co-owner of the Worcester Cycle Centre said: “I’m really pleased the Tour of Britain is coming to Worcester. It will help attract many people to the city centre and should have a positive effect on the local economy.  Events such as this help to get more people of all ages in to cycling.”

A stage of the OVO Energy Tour of Britain last began in Worcester in 2014, when Michal Kwiatkowski won the leg ending in Bristol.  The city has also previously hosted starts of the race in 2007 and 2008.

Worcester start 2007

Mick Bennett, Race Director of the OVO Energy Tour of Britain, said: “The city of Worcester has always provided the OVO Energy Tour of Britain with a warm welcome and large crowds and we are sure that will be no different this September.  For a city outside of London to have the opportunity to host the start of the final stage is a rare privilege, which we know Worcestershire will fully embrace.”

OVO Energy, the UK’s top rated independent energy supplier was recently announced as the title sponsor of the Tour of Britain.

The OVO Energy Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their door step, taking place between Sunday 3 and Sunday 10 September 2017.