Yellow bikes and colourful bunting could soon be adorning Eden’s towns and villages as over 100 people from local schools, businesses and community groups attended a meeting last night (2 June 2015) at the North Lakes Hotel in Penrith to learn more about Stage 5 of the Aviva Tour of Britain (ToB) coming to the area on Thursday 10 September 2015.

Eden District Council’s Communities Director, Ruth Atkinson, who chaired the meeting said: “I was delighted to see such a great attendance at the meeting and the strength of enthusiasm from businesses, local communities and schools for embracing this premier sporting event.”  

People attending the event were informed about the route Stage 5 of the Aviva Tour of Britain through Eden and how they can get involved by organising community events, signing up for a local schools activity pack via Active Cumbria and how local business can benefit with Cumbria hosting two stages of the race so close together.

Stage Five of the race starts in Prudhoe, Northumberland and follows Hadrian’s Wall to Brampton before heading into the Eden Valley, along Ullswater and through Penrith before the 8km climb to the finish at the top of Hartside, which at 1903 ft is the toughest finish the Tour will have ever seen and the first ever summit finish in the North of England. Detailed Ordnance Survey maps of the Stage Five route will be available via the event website in July.

The Aviva Tour of Britain is visiting Cumbria twice in 2015, Stage Three on Tuesday 8 September starts in Cockermouth before heading out to the coast at Maryport then up to Silloth before racing through Carlisle and continuing up to Scotland for a finish at Floors Castle, Kelso.

Ruth Atkinson said: “The Aviva Tour of Britain will showcase Cumbria to a worldwide audience; the event is the UK’s biggest professional cycle race and the country’s largest free-to-watch sporting event and is broadcast live on ITV4. Over 120 world class riders from 20 teams will race through Eden District for Stage Five of the Aviva Tour of Britain. Thousands of people are expected to line the route to see Stage Five, which is being supported by Eden District Council and Cumbria County Council. The last time the event visited Cumbria in 2013, it brought £4 million into the local economy.

“We are currently compiling a business support pack which will be available to download shortly from www.investineden.co.uk our dedicated business support website. Practical advice, support and promotional opportunities for local tourism businesses, accommodation providers and eateries are available from the Eden Tourism Team. We will also shortly be announcing a special grant fund to support community groups and parish councils along the route who wish to organise activities. The Council’s Community magazine All About Eden is also out next week with an exclusive Competition to win VIP tickets to the Stage Five Hartside Summit Finish.””

For opportunities to promote your Tourism business or services on our dedicated visitor website www.visiteden.co.uk , telephone: 01768 212165/212167. For business promotion advice phone Emily Bond, Economic Development Manager: 01768 212139.

For the latest information on the Aviva Tour of Britain 2015 follow the Council’s social media accounts Twitter @EdenCouncil @InvestinEden @VisitEden and #edentob or find us on Facebook. For general enquiries about the Tour of Britain coming to Eden email: tourism@eden.gov.uk